HERA OPERATIONS LATEST NEWS

27 May 2016

'Dice Roll' Supports Local Schools


Hera Operations Marketing Consultancy was asked to create a concept in which Chandlers BMW and MINI could build relationships with the local schools in the East Sussex areas of Hailsham, Eastbourne, Pevensey Bay, Hastings, Bexhill on Sea and Lewes. 

So, the 'Dice Roll' concept was born and Chandlers are currently attending school fetes throughout the Summer term.  The customer pays to play and depending on the number of sixes they throw depends on the prize they win; anything from a BMW or MINI cap to a BMW or MINI for three months!

Chandlers get to showcase the New MINI Clubman and the BMW 2 Series Gran Tourer and provide all prizes for the dice roll.   All donations on the day however are donated to the schools PTA so they do what they deem necessary. 


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20 January 2016

Launching the New MINI Clubman



Hera Operations were proud to support Chandlers MINI Hailsham with the launch of the New MINI Clubman in October. Their brief was to be the main point of contact between the Gallery and the MINI Retailer and to manage all aspects of the event which included; entertainment, refreshments and the design and deployment of invitations.

The Italian themed event was held at Towner Art Gallery in Eastbourne where four of these ingeniously stylish new models were on display.  Guests of both Towner and Chandlers Hailsham enjoyed canapés and drinks during the evening whilst experiencing all that the new model has to offer.

Bold and distinctive, this new eye catching MINI design is more versatile than ever. It’s the MINI for all occasions.   It’s  longer and wider than the previous model, has 5 seats, four passenger doors and distinctive split doors at the rear for practicality.

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