27 May 2016

'Dice Roll' Supports Local Schools

Hera Operations Marketing Consultancy was asked to create a concept in which Chandlers BMW and MINI could build relationships with the local schools in the East Sussex areas of Hailsham, Eastbourne, Pevensey Bay, Hastings, Bexhill on Sea and Lewes. 

So, the 'Dice Roll' concept was born and Chandlers are currently attending school fetes throughout the Summer term.  The customer pays to play and depending on the number of sixes they throw depends on the prize they win; anything from a BMW or MINI cap to a BMW or MINI for three months!

Chandlers get to showcase the New MINI Clubman and the BMW 2 Series Gran Tourer and provide all prizes for the dice roll.   All donations on the day however are donated to the schools PTA so they do what they deem necessary. 

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